Joyce LaValle
Former VP, Customer and Associate Engagement, Interface Americas Senior Vice President of Marketing, InterfaceFLOR
A veteran in the commercial interiors industry and advocate for environmental sustainability, Joyce retired recently from Interface as both Senior VP of Customer and Associate Engagement and as Senior Vice President of Marketing for Interface Americas, a position she held since 2008. A division of Interface, Inc., Interface Americas includes InterfaceFLOR, FLOR and Bentley Prince Street.
As Senior Vice President of Associate and Customer Engagement, she was responsible for developing and enhancing initiatives designed to strengthen the company’s ties among associates and customers. She had an integral role in implementing a strengths-based leadership and development program within the company.
In her marketing role, she combined her extensive experience and knowledge of sales and customer needs with her design-driven marketing savvy. Her leadership aligned product development and marketing more closely to respond to marketplace trends and shifts. She work closely with both internal associates and the company’s key customers in the A&D community, particularly to engage others in Mission ZeroTM, which is Interface’s mission to become sustainable and reduce and/or eliminate its environmental footprint by the year 2020.
Since 1982, Joyce has served Interface companies in many leadership roles, including Regional Vice President of Sales for several regions in the U.S., Senior Vice President of Human Services, President of Prince Street Technologies, (formerly a division of Interface, Inc.), Chief Innovations Officer for Interface Americas, and manager of the company’s formerly owned dealer office in Washington, D.C.
Joyce is passionate about sustainability education and maximizing people’s talents. Her sales background and success at relationship building, combined with her HR experience in developing people, have served the company well, both internally and externally. Joyce’s passion led her to create a series of events and seminars for design professionals that use personal development as a means for leadership development. Through many of these events she brings designers together with some of the key thought leaders who impact the design world, such as Jeanine Benyus, author of Biomimicry.
Joyce is a frequent speaker on stakeholder engagement, sustainability, design and people development. She was educated in England and the U.S. including completing the Keenan Flagler Advanced Management Program. Joyce is an active member in several industry organizations including the International Interior Design Association (IIDA) and the Sustainable Design Council for ASID. She is a past Board member of FIDER (Federation for Interior Design Education and Research) and the International Facility Management Association (IFMA), and she served on the Visitors Board for the Interior Design Program at Virginia Tech. She is a founding member of the Women’s Network for a Sustainable Future and a proponent of sustainable building. Joyce also was part of a group that formed Interface’s IWIN (Interface Women In Network) workplace affiliation group, which is focused on the positive roles women play in the success of Interface, Inc.
Joyce is the 2008 winner of the Women’s Network for a Sustainable Future (WNSF) Businesswomen’s Sustainability Leadership Award, as well as named as one of the “most innovative minds in Atlanta” by Inspiring Futures in 2008. In 2007, she was honored by the New York chapter of the U.S. Green Building Council (USGBC) with an inaugural “LEEDer” Award in recognition of her “extraordinary dedication and service to the cause of green building and work in furthering the chapter’s mission of transforming the metropolitan New York marketplace.”